Ten years ago, Instagram was a place for young people to jump in and share highly filtered photos with their friends and family. Since then, Instagram has grown into a truly great marketing platform, boasting people and businesses from all walks of life. Smaller boutiques can use Instagram, as do companies with billions of dollars, and no matter how many, they are able to communicate and directly access the basics of their customers. For this reason alone, Instagram marketing is very important in e-commerce marketing and offers one of the easiest ways to bring marketing materials to viewers.
E-commerce is a completely online trade, which can limit some of the ways in which you can best market your business. The level of e-commerce is often much lower than standard business types, too, which may limit your marketing skills. Instagram posts provide a complete way to create audience-driven content that reflects who you are, what your business is about, and how your products can be used effectively.
In your advertising, quality content should be your main focus; even if you post several times a day and share wholeheartedly with all your fans, that will eventually get tired and unpleasant if you do not produce high quality content. From using a branded hashtag to promote growth and engagement, to providing clickable links to a well-thought-out and well-designed site, to creating individual posts that use images and text as best you can, your followers may come across repeatedly or influencer marketing, but it will remain quality.
Learn More on How you can Do Advertisement on Instagram
Understanding the Instagram Algorithm
Simply jumping into an Instagram post does not mean that you will immediately know how to create compelling content that enhances your value and your interaction with your audience.
To use Instagram marketing effectively, you need to understand how the Instagram algorithm works, and how you can use it to your advantage. Although Instagram feeds were often simple enough, showing posts in terms of posting time, as the forum grew, its algorithm grew more complex than the post-day post.
Today, the algorithm that is most closely associated with Instagram and e-commerce is moving away from chronological postings and focuses on consistently using the popular hashtag, linking and interacting with followers, and creating content that is considered relevant to your industry or niche – all of these can be improved or affected by the time the content was posted.
To ensure that your posts are more visible and your marketing reaches where you need them, there are a few important things to keep in mind, including the amount of engagement you and your followers engage in, the relevance of your posts to your niche (including using the appropriate hashtag), and how relevant your content is and the people who are currently following you. Adhering to these basic strategies gives a good start to activating your Instagram e-commerce account. As a business owner, it is part of your job to explore how you can reach a wider audience by building a marketing budget and social media strategy.
If you are looking to improve your visual image and find more value on social media, here are steps to help you get started or review Instagram marketing strategy:
Step 1: Define your goals and plan your Instagram marketing strategy
As with any social network, the first thing you need to do to get rid of your Instagram presence is to sit down and write a marketing plan and content themes. Do not start publishing photos yet. Your social media results will be as good as the strategy behind your efforts, so take a step forward to reap the rewards as you travel.
First, decide on your goals. Are you looking to:
- Upgrade products?
- Build Product Awareness?
- Contact fans?
- Grow your audience?
- Get new customers?
- Build relationships with influencers?
Ideally, your Instagram marketing strategy will accomplish all of these things, but you will need to know what is most important to be able to adapt your image selection and publishing strategies. If you want to advertise products, you need to share photos of the products you are selling. If you want to grow your audience, you need to share images that will attract the attention of the people and make them interested in learning more about your business, and think about how you can combine email collection with your marketing efforts.
Learn how you can get 1k Instagram followers easily.
Determining your goals will also help you determine which types of photos are most appropriate for your strategy (professional photos, real photos, videos, memes), and how often you will share each type.
Next, you will need to find the visual id you want to create on Instagram, your unique “visible voice”. It should match your existing brand, so customers can quickly see the photos you share as your own. If your visual identity is artistic, you may want to go with bright black and white photos and play with tools to better organize your Instagram photos. For something soft and relaxing, stick to pale schemes and apply muted filters. If you want something energizing, combine a clean white spot with brightly colored pops.
In other words, however the temptation may be for most of the Instagram apps out there, don’t be fooled by filters and photo editing. Make guidelines for your content and keep up with the photos you share to maintain effective fan growth and create live posts.