BUSINESS

Instagram Advertising Guide

With social media becoming a part of our lives, social media has become an important marketing channel for brands. Instagram ads and communication are extremely important for businesses to reach their target audience and provide them with a good experience. As of 2022, more than 2 million businesses use Instagram ads to reach their target audience, buy Instagram followers Nigeria or showcase their products to their target audience.

70% of Instagram users are looking for a brand 70% of

users are looking for a brand on Instagram. Being in this channel is another reason to show yourself to your customers.

80% of Instagram users follow a

Business This rate is a big reason for your business to exist on Instagram. At the same time, 200 million Instagram users actively visit business profiles every day.

10 times more interaction rate than

Facebook Although Facebook is one of the most important social media channels with more than 1.4 billion users, brands can get 10 times more interaction on Instagram than Facebook.

60% of users get to know about new products thanks to

 At the same time, 30% of users say that they buy these products they discovered. In other words, one out of every three people makes a purchase via Instagram. Do you realize how high this rate is?

Average CPC costs of social media ads

It seems that the average cost per click of Instagram ads is almost twice that of Facebook. But that doesn’t mean we shouldn’t advertise on Instagram. If it provides you with a positive return on investment, you don’t need to worry much about cpc costs. Especially Turkey is still in an advantageous position compared to the average cpc costs in the world.

Targeting Options in Instagram Ads

Instagram and Facebook give you multiple options based on your advertising goals. Certain metrics change by default in ad reports, depending on your chosen advertising objective. (You can still customize your columns to display the metrics you want.) As you can advertise to drive traffic to your website, you can advertise for many purposes to bring your application to more audiences or to increase users who like your Facebook account. Sometimes you need Malaysian Targeted Audience, and for this you can Visit here.

Traffic-targeted campaigns

You can use Instagram ads to drive traffic to your website or app. When you create your campaigns for traffic-targeted advertising, the main metric you will see on Facebook Ad Manager will be link clicks.

Engagement-targeted campaigns

Campaigns you create for engagement-targeted advertising are a targeting option you can choose when you aim to increase the number of users who engage with your Facebook post or page.

You can use interaction-targeted campaigns for 4 different goals.

  • Post interaction
  • Page likes
  • Bid purchases
  • Event responses

The main metric you’ll see in engagement-targeted campaigns will be the number of interactions. Engagement counts show the number of users who interacted with your ads. This metric will count users who comment on and like your ads, as well as those who comment on your post or click on the link.

Lead search campaigns

This advertising model, as the name suggests, is a campaign targeting option designed to generate leads . You can use lead generation ads to obtain information about customers who may be interested in your products or services.

To create this targeting option, you first need to create a form. In the form you create, you can specify which information you will request from users. For example, phone number, e-mail address, etc.

Lead generation ads allow you to obtain users’ information directly as a result of ad interaction. In other words, it allows you to quickly learn about users without directing them to different places.

You can download the forms you have obtained from the “publishing tools” tab of your Facebook page. Facebook also provides CRM integration. Thus, it allows you to transfer the forms you have obtained directly to your CRM.

Message targeted campaigns

Although message-targeted ads may seem like a standard ad, the purpose is slightly different than other ad models. Instead of directing users to a different platform, it allows you to start a conversation with your target audience on WhatsApp, Facebook messenger or Instagram direct.

Message-targeted ads allow you to quickly respond to users who have a question mark about your product or service. According to a study by the Hardware Business Review, not responding within the first 5 minutes of a potential customer’s contact with you reduces conversion rates by 400%.

According to another study, 73% of consumers prefer online chat instead of sending e-mails to businesses, and 53% prefer sending messages instead of calling customer service.

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