How to use email marketing to promote your winter collection
When you think of modern digital marketing methods, email might seem “so last year.” However, nothing could be further from the truth. In fact, it’s arguably the most effective form of marketing, even today!
According to industry research, email marketing generates a whopping $36 for every $1 spent. That’s a 3,600% return on investment! If you want to get close to that ridiculous ROI for your fashion line, here are some tips to help you get started with email marketing and promote your winter collection.
Build your email address collection
The key to any email marketing campaign is to have plenty of contacts. After all, what good is a great marketing email if you have nobody to send it to!?
You want people to see your incredible threads. Here are a few time-tested methods to grow your email contact list:
- Offer email receipts in your shop and include an opt-in to your email subscriptions.
- Promote your email newsletters through your website, social media channels, and other platforms.
- Include an email-only offer for people who sign up (like store discounts, exclusive access to new fashion lines, etc.).
- Just ask!
Email marketing 101 says the more email addresses you collect, the more effective your campaigns will be. There’s no such thing as too many contacts, so always keep collecting!
Create a stylish email layout
You know style, but you’re busy running a fashion empire. You likely don’t have time to design a great-looking email layout fit for a stylish company. However, that doesn’t mean it’s not important.
Your marketing emails are a representation of your company. And if they’re not fashionable, what does that say for your winter line? The easiest and quickest way to get a professional layout is to use an email template.
Luckily, there are tons of free email templates online for you to choose from. Just browse through the options, choose the one that best fits your brand, and update the messaging. You’ll be ready to send your stylish email in no time, without taking you away from your important work.
Choose your words carefully
You know how important style is, but you also know that every fashion line needs to be made out of quality materials if it’s going to last. The same idea goes for your email marketing campaigns.
Your email layout is great, but the words have most of the power. They’re how you engage with your readers and show them what to do next. Introduce your new winter line at the top of the email, dig into the details in the middle, and include a great call to action (CTA) at the bottom to really drive the sale.
In most cases, the CTA on retail marketing emails is a button that says something like, “buy now.” You can also use a “learn more” or “shop new styles” button.
Consistency is key
You can’t send one email and get the results you want for your winter collection. It takes a few tries to get an email marketing campaign just right. That’s why when it comes to email marketing, it’s all about consistency!
Come up with an email schedule and stick to it. You don’t want your customers to forget about your brand! Most marketing professionals say that anywhere between two emails per month or one per week is ideal. That’s the sweet spot between blowing up their inbox and being so quiet your customers forget about you — right where you want to be!
Start your email marketing campaign
Ready to start promoting your winter collection? Create an email campaign that’s sure to win by building your contact list, choosing the best email layout, carefully considering your messaging, and sending regular emails. Do all that, and your winter collection will be your best-selling yet!