In order to get involved in the selection of Digital Marketing we need to know ,What does Digital Marketing mean? It includes all marketing things that we do using different electronic devices, mainly Internet, search engines, emails, social media which further includes Facebook, Instagram, Google, YouTube and the list goes on. In following blog various types of Digital Marketing will be discussed which will be helping one to choose different platforms for the same.
1.Social Media Marketing:-
It’s very effective mode of Digital Marketing, while using Social media’s different platforms i-e Facebook, Instagram, Twitter one can make his page and write each and every thing about his product. He can also display the pictures of his product.
Content Marketing refers to creation and promotion of content for the purpose of brand/product’s awareness, growth and about customer’s. Resources that can play an important role are E-books blog posts, online brochures and look book etc.
3.Search engine optimization (SEO) :-
This is another important method to optimize websites to higher “rank” and more higher in search engine result pages. This considers to be the most effective in Digital Marketing.
In Digital Marketing of some brand, affiliate marketing plays a vital role because it includes paid promotion. Hosting video ads through the YouTube partner program and posting affiliate links from social media’s different accounts comes under affiliate Digital marketing.
It is a software that refers to automate basic Marketing operations. This is necessary in Digital Marketing because different marketing departments can automate many tasks they would otherwise do manually like email newsletters, social media post scheduling, contact list updating, lead-nurturing, workflows, campaign tracking and reporting.
In this medium of Digital Marketing one can make his ad on website by paying a publisher every time the ad is clicked. One of the most common types of PPC is Google AdWords’, which allows someone to pay for top slots on Google’s search engine results page at a price per click of the clicks one places. Other channels in this kind of digital marketing includes paid add on Facebook, promoted Tweets on Twitter, sponsored Messages on LinkedIn.
Through website Traffic one can see the exact number of people who have viewed his website in certain time duration utilizing Digital analytics software, available in marketing platforms like Hub Spot. It also tells how many pages visited, about the devices that were being used and where they came from amongst other Digital analytics data. This intelligence helps some to priorities which marketing channels to spend more or less time on, based on the number of people those channels are attracting to his website.
This allow identifying trends in the way people research and buying a product, helping to make more informed decisions about what parts of marketing strategy deserve more attention and what parts of scales cycle need refining. Connecting the dots between marketing and sales is highly important. Companies with strong sales and marketing alignment achieve 20%annual growth rate, compared to a 4% decline in revenue for companies with poor alignment.
Collaborative environment helps a lot in Digital Marketing to grow small business and to promote big brands as well. This can be set up between the organization technology service provider and Digital agencies to optimize effort, resource ,sharing, reusability and connections.
Why Digital Marketing is Important?
Because It is a Modern era of science and technology. There are less readers and more Digital users. Internet is common and is accessible to all and sundry. This is easy to overview the numbers of visitors on different Digital platforms in which someone Market his products/brand. If we give some hand brochures or some ad in newspaper its near to impossible to analyze the interest of the public and about the feedback of products. Thus, Digital Marketing really helps and is equally significant for everyone to grow business.