Optimize Your Google Voice Search
In the last decade, technology has made consistent breakthroughs, especially in the market of smartphones and gadgets.
What started as a small idea, search by voice is now slowly developing into a norm and is now one of the most talked-about topics in the search industry.
The option of Google voice search first came into existence in smartphones, “Siri” being the most popular one to be used.
However, now with inventions like Alexa, it can be seen that separate products of voice search are being produced.
This has increased the opportunities for companies to optimize their websites even more as voice searches bring new algorithms into play in the SEO market.
The Rise of Google Voice Search
The increase in the usage of voice search is not just based on luck.
It has shown that it is a useful tool.
For example, if you are in your kitchen and forget the recipe midway, it can be annoying at times to pick up the phone and type down what you were cooking.
With voice search, all you have to do is speak out the dish you were cooking to your device and it will automatically repeat the recipe for you.
- Quicker, Easier and Fun
Looking at the example above you can realize that with Google voice search you are saving so much time by not picking up the phone and typing out what you want to search for.
According to research, 43% of people use google voice number lookup search because it is quicker than going on a website or using a voice search app.
Not only is voice search online quicker and easier but it is also much more fun and interesting than typing or looking through websites.
In the same research, 38% of people stated that it’s more fun to use than the traditional methods of searching.
- Suitable for Smartphones
We all know that nowadays smartphones are the most used device worldwide.
This is the reason why voice searches are now widely available on your smartphones.
Research states that of the total voice searches made 56% are on smartphones.
This statistic gives us enough emphasis on the importance of mobile as far as voice search is concerned.
Mobiles are key to the search industry. Just like traditional searches, voice searches on mobile outnumber those on other devices.
How is Voice Search different from Traditional Search?
- Longer and Conversational
While typing on our smartphones or desktops we tend to use keywords rather than typing the full question or statement.
In the case of voice search users ask the full question.
For example, “Hi Google, what is the weather like in New York City?” instead of “weather New York City” will be used while using voice search.
- More focused on local searches
According to research the most requests or questions asked in Google voice search include “near me”.
People use voice search to find the best place to eat, stay, or go near them.
Other than that people also use voice search frequently for the time and weather etc.
- Direct and to the point
People using voice searches want answers immediately to their questions. Because using voice search and still needing to look through websites does not make any sense.
Google notices this and heavily uses research graphs to provide you with accurate answers.
The answers to the questions are then read back to the user for maximum convenience
SEO Strategies For Voice Search
- Target Question Keywords
As stated above, most voice searches contain question words like how, what, when, where, why, etc.
These are typical keywords that should be added to your content.
- Long-tail keywords
To further optimize your site for voice search, focus on long-tail keywords.
Phrases that people use in conversations should be included when creating content that you want voice search to recognize
- Conversational language
When people search using voice assistants, they mostly use conversational language.
Conversational sentences tend to include longer, more specific search phrases.
This also requires marketers to focus on long-tail keywords.
- Keep it simple
When optimizing for voice recognition searching, it’s important to keep the keywords simple.
When people ask their smartphone a question, they don’t go into detail.
The software won’t recognize something too complex.
Therefore, being simple while still having effective SEO is the way to go.
- Be more direct
Since the revolution of mobile phones, the techniques of marketing have changed in a lot of ways.
Before marketers had to adapt to videos and social marketing based on tiny screens.
However, after the introduction of voice search, things have gotten even more complicated.
Marketers must use direct and easy-to-understand language to optimize their content.
- The quicker the website the better
Despite being such an essential factor for voice search, the speed of the website often goes unnoticed.
That doesn’t mean it’s not important.
Websites that take longer to load are ignored very quickly compared to those that load quickly.
Website loading speed impacts bounce rate and should be optimized at all costs.
Need more guidance? AxeTech is here to help
Digital Marketing has evolved so much in the past few years and with the concept of voice search being implemented more, it is important that you also optimize your content accordingly.
Here at AxeTech, we provide you with the best solutions you need for increasing the success of your website.
Our experts in digital marketing have systems in place to monitor timelines and deliverables.
We analyze your websites and identify your gaps and margins, as well as your errors to further optimize the results.
For more information feel free to contact us at email@example.com.