Digital Marketing

Everything Marketers Need to Know About Facebook Conversions API

Facebook pixels in comparison to. Facebook Conversions API

If you’ve ever run a Facebook advertisement, you’re familiar with the Facebook Pixel pros and cons and pixels. The Facebook pixels are an analysis tool that lets advertisers observe click here, and user behavior across the platform and beyond. By using the Facebook pixel, you can evaluate the effectiveness of your ads and the actions of those who click to visit your website.

The pixel operates by an easy three-step procedure.

A Facebook user comes to your site and then takes action (adding an item to your cart).

Facebook pixels report this information to you through Facebook Events Manager.

The pixel may sound similar to Conversions API; however, there are two distinct differences between both tools:

Facebook collects data via the pixel when you collect information using Conversions API.

The pixel is based on trackers on the browser side, whereas Conversions API utilizes server-side tracking.

Let’s look at the advantages and disadvantages of Facebook Conversions API, the Facebook Conversions API, and the Facebook Pixel.

Facebook Conversion API pros and pros


It identifies users using a unique ID that protects their privacy

It helps advertisers get an accurate picture of their sales funnel

It doesn’t depend on cookies

It evaluates the performance of your advertisement.

It’s exact (as it doesn’t depend on third-party data from Facebook)

It is a standalone device that can also be used online.


Facebook won’t let you be able to identify Facebook users.

It is essential to verify the domain you are using to be effective.

Facebook Pixel pros and cons


It can identify Facebook users based on their profile

It provides you with detailed data on the demographics of your website’s users

It evaluates the performance of your advertisement.


This iOS 14 update prevents the Facebook pixel from tracking certain information.

A lot of ad blockers prevent the Facebook pixels from collecting data

Sometimes, it provides incorrect information (due to the use of VPNs, ad blockers, or privacy tools)

Naturally, advertisers should utilize Facebook pixels and the Facebook Conversions API in conjunction – since both offer unique advantages. For more:

Here’s how you can configure them.

How to set up the Facebook Conversions API

If you are advertising on Facebook, getting your Facebook Conversions API as quickly as possible is essential.

This section will guide you through the entire procedure of setting up your account, starting with setting up your account to collecting data from users.

Let’s get started.

Step 1: Configure Facebook Business Manager as well as Facebook Pixel

To utilize the Facebook Conversions API, it is necessary to utilize Facebook Business Manager and Facebook Pixel. If you’ve already set these up, proceed to step 2.

Setting your Facebook Business Manager up Facebook Business Manager can be extremely simple. All you need to do is:

To go to After that, click Create Account in the top right-hand corner.

Create an account on Facebook Business Manager

Source: Facebook

Complete your information and then click Next.

Complete the basic information required for the Business Account creator Manager

Source: Facebook

In your inbox, look for the Facebook verification email. Then, open the email and Click Confirm Now to sign up for your account. It will take you directly to the dashboard.

Create a Facebook Page using the Add page button

Return to the dashboard and select”Add Accounts” to Business Manager. You can create your account, create an account, or ask for access to the account. It will link you to your Business Manager account to a Facebook ads account.

Once you’ve set it up, you’ll have access to a Facebook pixel. This is how you can install it on your site.

Go to the Business Manager Dashboard, and then select Business Settings.

Choose Data Sources and then select Pixels and add.

Choose your pixel’s name and then Continue.

Click Set Up The Pixel Now.

Select Use a Partner when using a web hosting service such as WordPress. Follow these directions if you would like to include the pixel code manually.

From this Page, you can configure Pixel conversion events by using the open Event Configuration Tool (though you’ll have to create your advertisements and your Facebook business page before you do this).

For more details on creating and using the Facebook pixel, check out our guide.

Step 2: Verify your domain

You’ll need to confirm your domain’s address by contacting Facebook before using this API. Facebook Conversions API. Verifying your domain with Facebook is Facebook’s method of reducing spam by ensuring that advertisers direct visitors to relevant websites.

To confirm your domain, visit Facebook Business Manager and open Business Settings to verify your domain. After that, click Brand Safety and select Domains. The screen will show your verified domains or an announcement that reads “(your company) does not have any domains yet.”

“Domains” tab in Facebook Business Settings

Source: Facebook

You can click Add to open the “Add Domain” screen on this Page. Domain” page. Enter the domain name, then select Add Domain to proceed.

Add a domain to Facebook Business Manager

Source: Facebook

After that, you’ll have to select the verification method. You have three choices: DNS verification, HTML file upload verification, and meta-tag verification.

DNS verification

Log in to your domain and search for DNS Records.

You can copy the TXT record Facebook offers within “Verify the website’s domain.” Use your website’s host’s instructions for adding this record to your website.

Return to Facebook Business Manager and click Verify Domain.

For guest post:

Mia Richard

Modify your mind and innovate your thoughts with dream tech news. Dream Tech News is one of the best sources for tech news. They have a great mix of tech and business news, and they always cover the latest happenings in the industry.

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