Have you ever wondered why some products feel immensely appealing when packed inside an aesthetic package —- even when you haven’t even seen or tried the product yourself? That’s the magic of well-designed product packaging created by a professional packaging design agency.
Your product’s packaging plays a pivotal role in its success by attracting the right audience and stimulating them to pick your product among dozens of others.
So how do you design packaging that makes a great impression on consumers and drives sales?
This article will walk you through the do’s and don’ts of product packaging design so that every design you create in the future yields substantial success for your product or your client’s.
The Do’s of Product Packaging Design Graphics
Whether it’s product packaging design or any other form of design, you perfect your craft by experimenting. So there’s no limit to what you should do —- and there’s no one-size-fits-all approach.
But the following do’s are true for all kinds of product packaging:
1. Embrace simplicity
Even in 2022 when we have all sorts of fancy gadgets, evolving design trends, and augmented reality, simplicity stands out. A simple yet well-designed product packaging will appeal to your target audience. That’s because simple packaging is easier to read or skim.
If your design is cluttered with unbalanced text and ill-matched color combinations, don’t expect it to get noticed. In fact, it will get noticed for the wrong reasons and the people you want to impress might end up making jokes about your design.
So take your time, decide what elements can your design contain without compromising simplicity, and craft it accordingly.
2. Choose the right color palettes
The second most important aspect of your design is the colors. There are no good or bad colors; a color combination that may look odd on one product might be a perfect choice for another. It varies from product to product.
For example, a kids’ product will be more colorful than a men’s beauty product which is more likely to be in a dark and single color.
When you choose the right colors, your design draws your prospects’ eyes to the shelf where your product is placed. So make sure you choose light or dark colors, or a combination of both, whatever is more likely to impress the consumers.
3. Use a balanced label size
As a custom packaging design agency in the USA, we know how important it is to choose the right label size for your product. If you don’t take this aspect seriously, you will ruin the quality of the design.
The general idea is the bigger the label size the better. But what about the vacant space left in the design? How would you fill it? If you don’t it will look odd.
We recommend creating a label size based on the legal info you want to write on the package and your main copy. If you don’t have much to write on the label, create a smaller label to preserve the sophistication of the design. This way you will also cut down the additional label expenses.
4. Consider your ad copy
Design and copy go together. If you want your design to be distinctive and attractive, your copy should complement it. And of course, the size of the design too would depend on the length of the copy.
Consider what kind of emotions and pain points or desires you want to target in your copy. Colors too hold significant importance and must be well-aligned with the ad copy’s nature.
If your ad copy is short, try a smaller label size. Likewise, if you want the copy to be more prominent, make its text slightly bigger or choose a different font family from the legal details written on the packaging.
The Don’ts of Product Packaging Design Graphics
A lot can go wrong with your product’s packaging. To avoid them, choose a reliable package design agency and make sure you don’t commit the following package design mistakes:
1. Avoid clutter
When creating a design, a great temptation is to go flashy with graphics and use lots of bold colors. But more often than not this strategy backfires. You end up creating a clutter that would never—by any luck—impress people.
In fact, people end up being more confused than impressed by the product. As said before, don’t cram in too many elements in a single design. You have a small space to play with, so make the best use of every inch.
Only add illustrations or fancy texts when you can afford to. Else, stick to a simple and sophisticated logo design.
2. Don’t size down the labels
While it’s important to minimize the clutter, it’s equally important to create a label size that can contain everything you want to add to the design. For example, an extra small label would make the people squint and affect the readability of the text.
Tell your package design agency to be careful about this aspect as a lot of them try to save a few bucks by printing smaller labels, which leave a bad impression on the buyers.
3. Never manipulate the consumers
No matter how impressive the design is, how powerful the ad copy is, and how reasonable the product price is, if you lie, you lose credibility. They may buy once from you but would never in the future if you deceive your customers.
Don’t make exaggerated claims and describe your product in a clear and truthful manner. Credibility, once lost, will take decades to be won back.
Your product’s packaging is as important as the product inside it. So respect it. And when you have the budget, don’t hesitate to invest in premium packaging. The best way to make the most of it is to hire a professional packaging design agency in the USA to nail every area of the design, ad copy, and size for the best results.
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